Simply Dynamics

30th April 2014

Simply Dynamics secures over £400K in new deals

Simply Dynamics secures over £400K in new Northern Ireland deals


Dublin, 30th May 2014 – Simply Dynamics, a leading provider of Enterprise Resource Planning (ERP) systems, has won five new deals with customers based in Northern Ireland. Simply Dynamics will provide tailored Microsoft Dynamics Nav systems plus specialist add-ons to each of these new customers. The combined value of the new deals for Simply Dynamics is in excess of £400,000.


Simply Dynamics works in consultation with its customers to plan and implement successful ERP projects. Its Microsoft Dynamics Nav systems provide businesses with greater visibility and control over their financial and operational functions, helping to increase efficiency across the organisation.


One new customer is Devenish Nutrition based in Belfast. Devenish provides leading edge nutritional solutions for the intensive livestock sector. Another is Clearhill, Ireland’s premier leisure vending company, based in Banbridge.


Simply Dynamics has experienced strong growth of 25% per annum in Northern Ireland and currently, 20% of its overall business comes from this market. It expects to grow this further, to 30%, in 2014.


Increased traction in the Northern Ireland market is being driven by customers seeking the flexibility and accessibility of Simply Dynamics hosted Microsoft Dynamics Nav offering. Being able to access the ERP solution from anywhere and any device ensures they can offer the highest quality of service and most accurate information to customers at any time.


In addition, the solid roadmap behind Microsoft Dynamics Nav coupled with Simply Dynamics expertise across multiple sectors is providing strong credibility for this offering.


Willie Fitzgerald, sales manager, Simply Dynamics said, “Local business in Northern Ireland is being backed by excellent supports from Invest NI and we have been experiencing a lot of interest in the market over the last year. The demand has been spread across a wide range of industries including the food sector, fuel distributors, retail, transport and manufacturing.


“The decision to invest in an ERP system is very strategic one and businesses want a partner that not only provides the right system but can get to the core of the business and understand its customers, processes, multiple divisions and functions. Focusing on one solution has enabled us to build a strong team of ERP experts that can provide the highest levels of advice and support to business of all sizes.”


Simply Dynamics will be attending the Smart Business Show at the Odyssey Arena in Belfast on 29th to 30th May 2014.


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