Simply Dynamics

5th October 2012

Simply Dynamics implements at Horgans Delicatessen Supplies

Simply Dynamics today announced that it has implemented an ERP solution for award-winning Irish food retailer and distributor, Horgans Delicatessen Supplies. The new system is enabling Horgan’s to gain greater visibility and control over its entire production, sales and distribution processes.

Horgan’s supplies farmhouse and continental cheeses, specialty cooked and fermented meats, antipasti, fresh pasta and other speciality foods to individual delicatessen and speciality outlets, symbol groups and major multiple retailers around Ireland, including Tesco, Dunnes Stores, Superquinn, Marks & Spencer, SuperValu and Aldi. Based in Mitchelstown, Co. Cork, it employees 78 people and has a turnover of €25 million.

Simply Dynamics was chosen to provide an ERP solution based on Microsoft Dynamics NAV. The new system is enabling Horgan’s to streamline its business processes by automating data collection from order capture to processing purchases, sales and payments.

Horgan’s needed a modern ERP platform that could easily integrate with its current applications including its sales analysis and forecasting software which support the replenishment of stock and its Nomad hand-held system that provides up-to-the-minute information from delivery trucks, the warehouse and field sales representatives.

Using Simply Dynamics’ ERP system, Horgan’s can share real-time product, pricing, inventory, and invoicing information with all employees. Access to more-detailed business data is enabling better capacity and demand planning, and the purchasing and stocking of popular products.

Horgan’s is also a packer of cheese and its new ERP solution is providing it with greater insight to predict stock requirements, take account of sales trends, lead-times and seasonality. This information is critical in the production and distribution of perishable goods.

Simply Dynamics has added an enhancement to the standard Microsoft Dynamics NAV solution, enabling Horgan’s to allow catch-weight pricing for a significant number of its products. Customers place an order for a specified number of a particular food item and, during distribution, the actual weight of the product can be captured so the customer can be billed based on this weight.

Horgan’s now also has an Electronic Data Interchange (EDI) system to handle orders from all the large retail multiples. EDI makes it easier to exchange information electronically when dealing with customers who purchase large quantities of goods. Sales orders are entered automatically and can be processed faster as the EDI is an integrated part of the Simply Dynamics’ ERP system. When a shipment message is sent, the customer knows in advance what will be received, resulting in more-efficient processing.

Horgans Fine FoodsMichael Horgan, Managing Director of Horgan’s Delicatessen Supplies said “When we began researching ERP systems, we immediately recognised that Microsoft Dynamics NAV was the ideal solution for us. Simply Dynamics has become a great partner due to their obvious expertise and in-depth knowledge of both the product and our industry.

“The Simply Dynamics team was on-hand throughout the implementation and have been available to support us every step of the way since the system has gone live . Their pro-active and conscientious approach has ensured ease of adoption of the ERP platform by all our staff and the overall success of this project.”

Ger Foskin, CEO of Simply Dynamics said, “Horgan’s is a great example of a growing Irish business in the food industry, operating with unique requirements. It needs to be able to quickly adapt in order to respond to changing customer demands and capitalise on all new opportunities. The flexibility of our solution allows it to be implemented around specific industry functionality, so it can be tailored to suit companies in the food sector.”


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